alexia maegli
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stick & fish

stick & fish

stick & fish is a fishing reel toy designed to be attach to any stick, allowing infinite possibilities for DIY fishing rods

 
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The objective of the project was to explore the form of random sketch models and to later chose one to develop as an outdoor product. The original idea was to design a universal, easy-transport reel, but the concept developed into a toy. Adjustable straps allow the system to be flexible and fit any form of stick—it's primitive, fun and simple to use.

Ideation

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Features

The reel would be available in different colors and have interchangeable straps. The reel is designed with two holes on each side so it can be used for both right and left handers.

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Final Model

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Process